Role
Art Direction
Brand Continuity
Concept
Design
Experiential Design
Photo Direction
Print / Social / Digital
Production Management
Set Design
Overview
CNN Heroes is an annual event that showcases “everyday people changing the world.”
Working in collaboration, for nearly 10 years, with the event team, writer/producers, and editors, CNN Heroes has successfully evolved into a fully integrated seamless look and feel across all channels print, environmental, social, digital, and on-air.
Role
Art Direction
Concept
Design
Awards
SILVER
2022 Anthem Awards
Diversity, Equity, & Inclusion
Brand Campaign
Overview
We Are CNN is a multi-platform brand campaign that celebrates CNN’s global diversity, equity, and inclusion. The campaign began with the launch of a 60 second spot entitled The Screen Where It Happens, along with a 4 minute film, The Work That Continues. Both the spot and the film highlight on-air talent, behind the scenes crew, and senior executives.
Working in collaboration with the film’s producer and the WarnerMedia Diversity, Equity & Inclusion team, we created and managed a fully integrated social, digital, email, and environmental campaign; complete with a custom employee social sharing kit.
Results
3 Platforms
47 Social Posts
FB - 1.3MM Impressions
TW - 3.6MM Impressions
IG - 432K Impressions
Role
Art Direction
Concept
Copywriting
Design
Illustration
Photo Direction
Production Management
Overview
Throughout the years I’ve had the opportunity to create key art for quite a few CNN Original Series, CNN Films, and events. These are a select few.
Role
Art Direction
Concept
Design
Production Management
Awards
GOLD
2018 PromaxBDA Global Promotion,
Marketing and Design Awards
Online Takeover
BRONZE
2018 PromaxBDA Global Promotion,
Marketing and Design Awards
Stunt Promotion Package
BRONZE
2018 PromaxBDA Global Promotion,
Marketing and Design Awards
Photography For Print
Overview
After the success of the Emmy® and ProMax BDA award-winning series of The Sixties, The Seventies and The Eighties, it was only natural that CNN would follow suit with The Nineties.
A Key Art campaign in the style of iconic Rolling Stone and Spin magazine covers of the era was paired with a nationwide Out-of-Home rollout, heavily focused on the transit systems, bus shelters and billboards of New York, Los Angeles, and Atlanta.
Print ads, environmental graphics, social media, digital boards, and homepage takeovers rounded out this fully involved 360° campaign, of which Sienfeld and Britney Spears became the face. Tupac, Kurt Cobain, Friends, Arsenio Hall, and Bill Clinton would also be represented as pop culture and iconic figures of the decade.
Role
Art Direction
Concept
Design
Experiential Design
Set Design
Production Management
Overview
CNN Experience is an annual event that showcases all of the many facets of the CNN brand, both on and off screen. From upcoming releases of new CNN Original Series to showcasing CNN’s drone technology, potential advertisers and clients are able to get a look behind the curtain and learn more about the brand.
Beginning with the digital invitation and microsite, all the way through the final installation, I worked alongside the event’s producers to concept, design, and manage the creation of all the event’s branded elements, while also helping manage our out of house motion vendor and the work of other designers on the team.
Role
Art Direction
Concept
Design
Photo Direction
Overview
After the successful launch of Somebody’s Gotta Do It season 1 and the rollout of the Out-of-Home and digital campaigns, I was asked once again to lead the charge of creating the Key Art campaign for season 2.
The selected Key Art concept featured Mike Rowe standing in front of a typical pegboard wall of tools mixed with props representing the various episodes of the season: a couple of swords, luchador masks, chainsaws, sledgehammers, scuba gear, etc.
Finishing ahead of schedule, we took a few minutes to get some impromptu shots of Mike joking around with a toy chainsaw and various other props. This last minute shoot ended up becoming the season’s finalized Key Art, and would also be used for the Out-of-Home and digital campaigns.
Role
Art Direction
Concept
Copywriting
Design
Experiential Design
Photo Direction
Project Management
TV Production
Overview
While working at Melt, I was tasked with creating concepts for the NHRA’s title sponsorship transfer from Powerade to Full Throttle.
This led to the concept and creation of a full 360º experience where fans could interact with the sponsoring brand, both at-track and on tv. On-track locations presented perfect opportunities to create custom Full Throttle can shaped wraps and bring the sponsor in view of the audience at all times. Custom kiosks were created to showcase the on-site closed circuit kiosk channel known as Full Throttle TV that would be shot and produced trackside.
Outside of the closed-circuit channel, an entire rebranding of both on-track and in-market channels would take place. This would help to ensure proper presence of branding during ESPN telecasts, as well as interaction with the consumer.
Role
Art Direction
Concept
Design
Exhibit Curation
Experiential Design
Project Management
Overview
This curated space in NYC’s Hudson Yards was created to simultaneously pair the launch of the CNN Original Series, The Movies, with the grand opening of CNN’s new office space.
Working alongside the Warner Archives team in LA, we were able to curate a selection of original movie costumes and props from films featured in the series.
Custom exhibition cases, custom wallpaper, and recreations of movie posters from archived digital files, directly paired with the cased costumes and props, resulted in this 360º cohesive visual experience.
The Private Lives of Elizabeth & Essex
Bette Davis (life mask)
First ever feature in a curated exhibition
Dial M For Murder
Grace Kelly (dress)
Giant
James Dean (boots)
Rock Hudson (costume illustrations)
Elizabeth Taylor (dress)
My Fair Lady
Audrey Hepburn (hats)
Superman
Christopher Reeve (costume)
Margot Kidder (costume)
First ever feature (together) in a curated exhibition
Gremlins
Gremlin (resin), Mogwai (spawn)
Beetlejuice
Michael Keaton (costume)
Second ever feature in a curated exhibition
Town Model (prop)
Batman & Robin
George Clooney (cowl)
Role
Art Direction
Concept
Design
Illustration
Logo Design
Overview
While working at sky design / ASD, my team was in the midst of the architectural and interior rebrand of Hooters of America's restaurants. However, a new logomark was not part of the scope. Therefore, I proposed a redesign of the famous owl, Hootie, which had been the company's mark for 30 years.
The shape of the new owl is a silhouette of a woman's dress, and the sharp feathered markings of the wings are meant to give the logo a modern "sports logo" feel.
Upon finalization of the logo, a nationwide focus group chose the new Hootie 9-1 over the original owl.
Role
Brand Development
Illustration
Logo Design
Overview
Throughout the years I’ve had the opportunity to create logos for businesses, events, and communities, both on the local and national level. These are a select few.
Role
Concept
Design
Awards
GOLD
2016 PromaxBDA Global Promotion,
Marketing and Design Awards
Art Direction & Design: Card, Folded or Bound Piece
GOLD
2016 PromaxBDA North America Promotion,
Marketing and Design Awards
Art Direction & Design: Card, Folded or Bound Piece
Overview
This custom invitation, playing off the iconic visuals of the era’s wildly popular Polaroid Camera, was created for the launch party event of the CNN Original Series, The Seventies.
Spot varnish was applied to both the front and image area of the photo panels. An emboss was applied to the button and lens area of the cover to add a dimensional look and feel to the camera.
Each of the photo panels were perforated in order to be torn into individual Polaroid style photos, and the photo panels were hand signed to give the authentic feel of a photographer’s marked up photo selects.
To keep branding consistent throughout, a custom postage stamp was created, reflecting the interior artwork of the invite.
Role
Concept
Design
Environmental Branding
Interior Branding
Project Management
Overview
Due to my background in interior branding and design, I was asked to personally take on the development of environmental and interior branding for the new CNN Creative Marketing space within Atlanta’s CNN Center. This initiative would include custom wallpaper, mounting systems, artwork, paint, environmental graphics, and branded elements that would work seamlessly with the interior and architectural design of the space.
One of the challenges was to create a space that was ever changing and transforming. All elements, from mounted photographs to the custom wallpaper, were created with this in mind and can easily be removed and replaced with little to no complication.
The Creative Marketing space has now become a model for other office spaces looking towards redevelopment within the CNN bureaus.
Role
Art Direction
Brand Development
Concept
Design
Illustration
Logo Design
Project Management
Signage
Overview
Over the course of four months, I met with representatives, council members, business owners, and local citizens to discover the "real" Griffin, GA. Through the process of meetings and conducting community-based online surveys, we were able to make the rebranding of The City of Griffin a true collective effort.
Alongside the new logo and tagline, brand standards and concepts for a new stationery system, advertising templates, branding of civic buildings and vehicles, website, and a host of other concepts were provided for launching the new brand.
This effort was followed by the design of a wayfinding signage system, iconography, and monument signage based on the newly developed brand.
Role
Brand Development
Creative Direction
Design
Illustration
Interior Branding
Logo Design
Project Management
Signage
Team Management
Overview
Glenrose Gardens is a complete revisioning of an ailing apartment community in the Glenrose Heights neighborhood of south Atlanta. Originally known as Brandywine, the community had fallen in disrepair since being established in the 1960s and earned a reputation that would deter deliveries and services to the premises. The idea was to reimagine the property and to establish a community presence with a mission of social justice and wholistic well-being.
Traveling through the reimagined community, you will now find an extensive 100+ piece signage system, messages of hope, faith, and empowerment, community farm, little free libraries, interfaith prayer space, playground, and community center. Additional branding and signage was also created for many of these spaces, along with the development of additional signage for community festivals and events.
Role
Art Direction
Concept
Copywriting
Design
Photo Direction
Project Management
Overview
SunTrust Plaza was looking at only 40% occupancy, and Portman Holdings need help with the repositioning of their building.
The solution was spotlighting SunTrust Plaza’s walkability to restaurants and entertainment destinations, and the building’s prime access to the highway system.
Simple architectural details of the iconic John Portman designed building make their way from the front cover, through the interior, and across the back cover of the featured brochure. Spot varnish was used to highlight the building's title and create the optical illusion of the building lifting off the cover.
The removable interior insert contains an in-depth map of the walkable hotels and restaurants of downtown Atlanta. The brochure is fully functional as a informational piece with or without the insert in place.
